Harvard Business Review on the Long Tail

This is why a company like Netflix (NFLX trades at 3x BBI) can have an inventory position vastly superior to a regular video store. … Publishers were willing to make a surprisingly large bet on a book with a few too many mentions of Power Laws to generally attract a large audience….I found the tone of the piece somewhat arch as if Elberse felt it necessary to provide a necessary tonic to the success of Anderson’s book. … That, as Anderson puts in his rather polite response, Rhapsody gets 68% of its demand from titles that are not available in traditional retail stores, is the type o…

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